Enzo Ferrari once claimed that if you ask a child to draw a car, he will most likely draw it in red. Ask a lady what’s inside the turquoise box and she’ll most likely answer Tiffany jewellery. It has been proven that colour is a powerful marketing tool; you can use it to attract attention, define an identity and support a product with a distinctive and sophisticated finish. Pearlescent pigments are a excellent way to maximise the impact of colour to attract, capture and sell.
Pearlescent pigments, a powerful marketing tool.
Colour is a distinctive and identifiable tool. Likewise, gloss and other surface effects capture the attention of our eyes, allowing the product to stand out even more. If you want to combine colour with brilliance, Young Bio pearlescent pigments are the ideal solution.
Young Bio pearlescent pigments are an industry benchmark. Their successfully enriched formulations can be used in numerous applications such as coatings, inks, paper, plastics and cosmetics, due to their high compatibility, ease of dispersion and resistance to temperatures and external agents.
The pearlescent pigments from Young Bio.
Within the Young Bio pearlescent range there are numerous types of pigments, differentiated by the substrate nature and coating. Their acclaimed colorimetric characteristics originate from the optical path of light taken through the different layers within the pearlescent pigment, i.e. variations of the refractive index and the resulting optical phenomena of reflection and interference.
Young Bio pearlescent pigments are available on both synthetic and natural mica substrates, to which a coating of organic and inorganic pigments is then applied. It is the combination of these processes which give Young Bio pearlescent pigments their distinctive characteristics: colour and brilliance.
How Young Bio pearlescent pigments are made.
White and silver pigments are made from a TiO 2 -based treatment, whilst the gold and bronze colours of the pearlescent pigments are obtained with an iron oxide coating. The third category is produced with inorganic pigments such as phthalocyanines and others to create the most exclusive shades with high colour saturation and brightness. Finally, there are the interference pearlescent pigments, whose colour changes according to the angle of incidence of light reflected towards the observer.
An endless palette of colours.
By combining two or more pigments, an infinite spectrum of colours can be achieved. Young Bio pearlescent pigments are available in different particle sizes, starting from 5 microns up to more than 500 microns. The differences in particle size results in equally different surface properties, such as coverage, gloss and brightness.
Garzanti Specialties and Young Bio.
By using Young Bio pearlescent pigments, shapes can be accentuated and brilliant colour nuances can easily be highlighted. It is because of their properties that Garzanti Specialties, a leading pigments expert since its inception in 1921, has been marketing Young Bio pearlescent pigments for more than ten years.