It is now well known that the increase in the global population is exerting enormous pressures on animal production. Today, the consumption of meat and products of animal origin are generally increasing. To meet this demand, solutions must be found that consider the importance of welfare and respect for which the animals should be guaranteed.
The chicken that Grandma used to make
“The chicken and pork that my grandmother used to make had a taste that is incomparable to what I find on the market today” How many times do you hear this sentence? Too often. Well, if we analyse it, it shows itself to be as obvious as it is frivolous.
Obviously, the “grandparents” chicken or pig is considered the epitome of well-being, freedom of the animal and so why not, a superior flavour. Indeed it was! Once upon a time, many families had their own small number of animals that grew at their own pace, ate whatever was available and when the growth was complete for the family it was a sort of tradition, to all get together and begin the painstaking processing of the various preparations.
This, however, reduced consumption to certain times of the year, when the animals were “ready”. Moreover, one did not consider the work and money spent on raising them, feeding them and caring for them.
Meeting the demand of billions of people
As highlighted above, the work and money involved, combined with the sanitary aspect of production, are absolute priorities in production designed to meet the demand of billions of people.
The consumer is very attentive to the concepts of animal welfare and authenticity of foods, yet at the same time still demands availability every day of the year, at low prices and in large quantities.
The industry has made great strides in recent decades to guarantee all of this, especially with regards to the management of animal welfare and good farming practices, working on techniques that make production as efficient, healthy, and respectful as possible.
Many solutions exist, each with their pros and cons. It is increasingly common to find products made from slow-growing, free-range and/or organic animals and that these production ethics are an added value to the end product.
Intensive livestock farming today
At the same time, it is unthinkable to do without intensive livestock farms, which are able to offer significant production levels and maintain affordable prices for many consumers.
Unfortunately, the image many people have of intensive livestock farming is hellish: animals crammed into just a few square metres that do not seem to receive the slightest attention in terms of their welfare and dignity.
Fortunately, reality is not always that. The rules that have now been imposed for several decades, are increasingly aimed at protecting animal welfare, by applying farming practices that greatly discomfort of animals that have to be bred for production purposes.
This has led breeders and the production industry to important modernisations that guarantee better living conditions for livestock.
The key word, both for the consumer and the industry, remains therefore “awareness” to do things in the right way.
Our vision
At Garzanti Specialties we have always fully shared the concepts of animal welfare and respect when it comes to livestock. With an awareness that important changes also require alternative tools, for over 15 years we have been offering the entire livestock and pets sector natural proposals that originate from Indian Ayurvedic traditions and that have been developed specifically for animal welfare following a rigorous scientific approach. These plants, with their known phytocomplexes, are combined with each other according to a holistic criterion to form a safe and valid alternative to synthetic chemistry, which is often alien to both animal organisms and the environment.
At Garzanti Specialties we always work to find new solutions that are respectful of the animals and support their wellbeing and their natural productive capacity.
Discover our wide range of solutions available to breeders and feed producers for animal nutrition and welfare.
For further information, you can contact:
Alessandro Schienoni
Business Manager Animal Health & Nutrition
