The current concept of sensory branding addresses each of the five senses and analyses their influence in the decision-making process of the individual. Within the visual context, colour asserts itself as the most characterising parameter, thanks to its hue, purity, and brightness.
Swada fluorescent pigments at Fuorisalone 2022.
Swada fluorescent pigments are without doubt the solution with the most vivid visual impact, especially in the field of paints and varnishes. Through simple dispersion they can be easily incorporated. Furthermore, they guarantee high compatibility in both aqueous and solvent-based formulations.
Swada’s pigment-based fluorescent formulations are utilised throughout a range of products – including liquid paints, powder coatings and aerosols – and also on a wide variety of substrates. The vividness and purity of colour applied on a concrete substrate by Swada’s fluorescent pigments, caught the attention of visitors at Fuorisalone 2022, a visual testament to their effectiveness.
How are they formulated.
The great versatility of Swada fluorescent pigments comes from their structure. This type of pigment consists of a fluorescent dye dispersed within a polymer matrix. The presence and development of innovative polymeric matrices permits a universality of applications so that the most suitable solution can always be found on the basis of certain thermal, mechanical, chemical and toxicological characteristics.
An infinite palette of colours with fluorescent pigments.
Available in 16 colours – in shades of magenta, red, orange, yellow, green and blue – from which, an infinite palette can be obtained. Garzanti Specialties is able to support customers’ needs by developing and synthesising customised colour pigments that enable additional product recognition, for example through the use of pearlescent pigments.
One product for multiple sectors.
The compatibility of Swada fluorescent pigments has also been proven in numerous applications. The plastics, paper, cosmetics and ink industries stand alongside the coatings sector for the wide use of Swada fluorescent pigments in many well-established formulations.
Garzanti Specialties is your gateway to Swada in Italy.
Swada is synonymous with quality and reliability. And Garzanti Specialties has been the face of Swada in Italy for more than a decade.
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